TBS.png
 

Creative Director: John McGill
ACD:
Tricia Olds
Art Direction: Kit Antone
Copywriters: David Satterfield, Jessica Druck, Pete Sitomer, Tracey Schwartz
Editors: Charlie Coutrakon, Sean Barrett


WRECKED S3

TBS_Wrecked_KeyArt_TW_1500_500_NewTues.png

We decided to treat season 3 like a summer blockbuster with lots of action-packed comedy. Highlighting the smart, clever, adult-humor that goes beyond the physical humor. Grabbing viewer attention by showcasing the talent involved.


THE GUEST BOOK S2

TBS_TheGuestBook_S2_TW_Header.png

Kicking off Season 2 of Greg Garcia’s The Guest Book our team was tasked with creating fast paced, and talent-driven content to stop people in feed. Each week, we used moments of hilarity to highlight the guest stars checking into The Bare Feet Retreat.


THE AFTERSHOW

BareFeetBreakdown_201_202_finecut_v2a.gif

Season 2 strategy, we'll host a live, scripted post show on FB Live where dolls talk about the latest episode that just aired.

BareFeetBreakdown_201_202_finecut_v2a_2.gif

During the Bare Feet Breakdown, we’ll incentivize the fans to participate by asking them simple questions. We'll ask fans to vote on their favorite moments from each episode, offer them multiple choice trivia questions they can answer with emojis, and ask them to use emojis to answer questions related to the themes/storylines of that episode.


TINY COTTAGE SERIES

Season 1 of The Guest Book was a blast! We pitched an unconventional Facebook Live finale stunt where we created a season recap, using random dolls and a 1:12 scale set. We shot this in-studio over one day, edited in a week. Greg Daniels was so excited about this activation he got a doll made of himself to feature in Season 2 airing October 23rd 2018.


THE DETOUR S3

TBS_DetourS3_TW.png

Season 3 finds the Parkers on the lam in Alaska. After months of running, the family finally finds a community of misfits and decides to settle down and start rebuilding their lives. But they're not out of the woods, as the law isn't far behind. Hence the beards and scratchy looking flannel.

*The husband-wife team of Jason Jones and Samantha Bee, longtime correspondents on "The Daily Show With Jon Stewart," executive produce a comedy series inspired by their own experiences with family vacations.


UNSUNG HEROES

To close out season 3 with a bang, TBS asked us to do something special to encourage fans to binge season 3 of The Detour. We decided to highlight the “Unsung Heroes,” whether they were recurring characters or main cast.


TOP TEN PARKER MOMENTS

After The Detour finale of season 2, we created a TOP 10 MOMENTS video to highlight ALL the shenanigans that The Parkers found themselves in. We focused on the relatable moments and kept it family oriented. The Parkers are our favorite dysfunctional family on the run!


PEOPLE OF EARTH S1-2

HEADER.gif

People of Earth is a new original comedy about a support group for alien abductees. The show centers on skeptical journalist Ozzie Graham (Wyatt Cenac), who investigates a support group to write about the members' supposed alien encounters. The more he digs into their oddball claims, the more he realizes there is truth in their stories and possibly even signs that point to his own alien abduction. The onetime outsider now finds himself a part of this eclectic group of misfits, all the while struggling with the idea of knowing that life could exist beyond our world.


“ROTTEN TOMATOES Critical Acclaim” Series

POE_S2_Acclaim_10s_4_Cut2_WIDE.gif

To capitalize on previous show learnings, and to gain new viewership we partnered with Rotten Tomatoes to highlight the hilarity that critics loved about TBS’ People of Earth.