Toyota 86 "It's Not For Everyone Campaign"

Toyota approached us to help create buzz around the launch / rebrand of the Scion FRS. The idea was to focus on the car enthusiasts who love the heritage of the Toyota (AE86). A Driver's Club. The 86 is not for everyone. We shot and launched several versions of this ad.

Art Direction: Kit Antone / Copywriters: Robert Abasolo, Russell Ders / Editor: Charlie Coutrakon / CD: Mike Cessario.